Art Direction Branding Web Design
Oddle is a platform built to empower restaurants to take charge of their future. Using Oddle’s system, restaurants can sell online, activate, and retain their customer data in an omnichannel world.
Oddle helps restaurants deliver first-class experiences and engagements by having their very own customer database, larger delivery radius, have their own customizable e-shop for deliveries, takeaway, and reservations, and contactless dine-in ordering with consolidated online & offline first-party customer data.
As Oddle gears up for the anticipated resurgence of in-store dining and takeaways, a wide range of exciting new product features are currently in the pipeline for development. This expansion perfectly aligns with the company’s strategic approach to revamping the Oddle website, ushering in a new era.
This holds particular significance as the forthcoming website launch will stand as the foremost point of interaction for our valued consumers within this revitalized branding framework. It symbolizes a pivotal stride forward, underscoring our commitment to an enhanced consumer experience.
As we delve into the UI and navigation inspiration, our go-to tool for seamless collaboration and idea brainstorming is Miro, which we leverage extensively.
After considering the features involved and overarching functionality, we find that designmodo's startup app serves as an invaluable asset. This tool streamlines testing and facilitates effortless sharing, catering effectively to our stakeholders' needs.
Taking the reins of lead designer, I steer the course for our marketing designers throughout the subsequent stages of the design workflow, culminating in a smooth handover for development.
We use Miro to communicate and gather comments from stakeholders, brainstorm ideas, gather visual references, architect information hierarchy. Using designmodo startup — we can do rapid testing, before proceeding with high-fi mockups and asset creations in Figma.
We dedicatedly and meticulously craft each visual element to accompany page content and align with our overarching marketing objectives. This intricate process ensures that every visual not only complements the textual context but also resonates powerfully with our strategic goals, enhancing the overall impact of our messaging.
Responsibilities Art Direction UI Design Development Handover
Team Marketing Manager ****Product Manager Product Designer (me) Marketing Designer Copywriter